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He loved to use geometric and weird designs. He developed a fabric, Cardine, for embossing abstract shapes on garments. One of his residences was the Palais Bulles (Bubble Palace), a bizarre collection of circular structures - a la "The Flintstones" meet "The Jetsons" - overlooking the Mediterranean near Cannes. Why not?" he said in the 2002 interview with the Times. If someone asked me to do toilet paper, I'd do it. Why not? During the war, I would have rather smelled the scent of sardines than of perfume. "I've done it all! I even have my own water! I'll do perfumes, sardines. In 1981, he bought one of Paris' best-known names, Maxim's restaurant, reportedly for more than $20 million. So design is where the real value lies."īy the 1970s, he became a pioneer in branding, putting his name on practically everything, including cars - American Motors Corp.'s Cardin AMX Javelin starting in 1971 - perfume, pens, cigarettes, even sardines. He was dubbed a "branding visionary" by The New York Times, which noted in a 2002 piece that some 800 products bearing his name were being sold in more than 140 countries, bringing in $1 billion a year. Design can be unpleasant and unpopular but it's creative. Or as he put it in the 2009 interview with AFP: "Fashion and design are not the same. "My favorite garment is the one I invent for a life that does not yet exist, the world of tomorrow," he said. His Space Age look included helmets, google, tunics and thigh-high boots.
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With the advent of U.S.-Russia space race in the late 1950s and '60s, he launched the "Cosmocorps" collection - over-the-top unisex fashions from out of this world.